Influence of discount price announcements on consumer's behavior

The Effects of Discount Location and Frame on Consumers’ Price Estimates

A discount may be defined by the location in which, and frame by which, it is communicated. Discount framing, particularly the differences etween cents-off and percentage-off discounts, has been widely studied. Discount location (e.g., proximate to or distal from regular price info) has eceived considerably less attention. We employ the proximity-compatibility principle and tenets of human memo...

Impact of hotel discount strategies on consumers’ emotion and behavior in the presence of high and low involvement consumers

Price Commitments with Strategic Consumers: Why It Can Be Optimal to Discount More Frequently ... Than Optimal

In many markets consumers incur search costs and firms choose a long-run pricing strategy that determines how they respond to market conditions. A pricing strategy may involve commitments to take actions that do not optimize short-term revenue given the information the firm learns about demand. For example, as already suggested in the literature, the firm could commit to a single price no matte...

Determining Consumers’ Discount Rates With Field Studies

Determining Consumers’ Discount Rates With Field Studies Because utility/profits, state transitions and discount rates are confounded in dynamic models, discount rates are typically fixed to estimate the other two factors. Yet these rate choices, if misspecified, generate poor forecasts and policy prescriptions. Using a field study wherein cellphone users transitioned from a linear to three-par...

the influence of the neo-platonic concept of poetic imagination on wordsworth’s poetry

بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...